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In most countries around the world, Mother’s Day falls during May. And, because there’s a lot of love out there for moms, their special day is generally celebrated with great enthusiasm. As well as celebrating the concept of motherhood, this special day also gives children the chance to express their appreciation by giving gifts to their mothers. This means that the commercial impact of Mother’s Day is very high. Clever companies make the most of this opportunity to launch promotions and special offers. This Mother’s Day, give your followers discount coupons and you’ll stand out from the competition in a context that’s extremely favorable to boosting sales. Want to find out about all the benefits of this type of promotion? Keep reading!

Mother’s Day is a great opportunity to give away discount couponsbecause people are happy to spend money to treat their beloved moms to gifts, such as clothes, devices, dining or holiday experiences. Almost any kind of business can potentially benefit from Mother’s Day sales. According to one Spanish study, Spaniards spend 14% more for Mother’s Day than they do for Father’s Day. In fact, they spend around 30 million euros on flowers alone each Mother’s Day. Have we convinced you to give away discount coupons on Mother’s Day? If not, read on. Let’s take a closer look at the key benefits:

1. Discount coupons on Mother’s Day boost sales

Consumers are already more responsive than usual on special days like Mother’s Day. However, a good marketing strategy will greatly enhance their willingness to make a purchase. Discount coupons are ideal for this as they give consumers that extra motivation to buy from your brand.

While it’s true that some buyers search online for promotional codes all year long, for special occasions like Mother’s Day – when people are actively looking to buy gifts – discount vouchers have a much greater impact and wider reach. There’s nothing better than a discount offer for boosting sales, especially if your products are on the expensive side.

2. Boost traffic to your website and visits to your physical store

Mother’s Day discount coupons also provide consumers with a compelling reason to visit your e-store and explore your virtual storefront. By promoting discount vouchers via social media, advertising and email you’ll be able to attract lots of people to your website.

These coupons are also effective for businesses with physical stores. Design an attractive voucher, make it viral, and invite customers to visit your store to redeem their vouchers.